Even though our physical and social liberties continue to grow, the “normal” we knew before COVID-19 remains as far away as ever.
This isn’t always a bad thing. Workplace activity in important financial hubs is down significantly, but this is due in part to workers seeking better work-life balance and forcing firms to grapple with the way things used to be, in great and little ways.
Similarly, the usual state of stagnation that characterized our earlier digital transition reality is one that businesses are striving to avoid as much as possible. Because, whether or not businesses were successful during the epidemic, they were still confronted with the same problem.
Companies in the supermarket and consumer products industries, for example, were likely too busy to devote time to technological transformation. Those who were struggling (such as those in the hotel and tourism industries) were most likely short on cash. Modernization isn’t a “bonus” in good times, and it’s not a line item to eliminate in bad times, as IT executives know. It’s necessary for long-term success.
As employees return to work and plan budgets and projects for the second half of the year and beyond, it’s more critical than ever for corporate leaders to step up and support digital transformation efforts.
To recall how completely the epidemic upended our work lives and reality, you probably don’t need me to recite the same old lines about lockdowns, remote work, and Zoom conversations. What’s essential to understand is what these developments meant for business and IT executives everywhere: the cloud is here to stay, and the sooner a company starts on its cloud journey, the better.
Not only that, but organizations have recognized — now more than ever — how critical IT is to cloud success. To compete in today’s reality, businesses must be more efficient than they were previously. So, when they embrace IT modernization, what should company executives concentrate on?
As we enter the second half of 2021, here are three suggestions to ponder.
1. This isn’t the conclusion of the story. It’s only a means to an end.
It may seem self-evident, but I’ve seen it again and time again in my work with organizations in transition. You need to understand why you’re using artificial intelligence, machine learning, or advanced analytics. Too frequently, executives fall into the trap of attempting to keep up with the newest trends or merely cutting expenses via modernization. Consider this: You should first think about how your firm adds value to its consumers. Then think about how technology can help you maximize and maximize that value. And make sure you follow the steps in that sequence – and only in that order. Otherwise, you’ll end up with a house full of inventions but no means to power them.
2. Alignment is not the goal of transformation. It’s all about dedication.
IT and “the business” shouldn’t have to be connected by force, as many people believe. After all, they’re both in the same industry. Through communications, strategy, and technology use, everyone in the company, from top to bottom, must be dedicated and engaged in the IT modernization initiatives. Leaders can enable better business capabilities, bigger revenues, and clear, consistent value by enabling IT to pervade the organization as a trusted extension of the business. This sets the firm up to change as the world requires.
3. It is not about having access to technology to be successful. It’s all about accepting it.
These days, every sector is terrified of “disruptors.” However, it’s crucial to note that the success of young and powerful firms was due to their willingness to embrace change, not only because they were new. Newcomers frequently gain since they aren’t encumbered by old procedures and legacy systems that were designed to merely reinforce and expand on the status quo.
Existing industry leaders must break away from the mindset that “this is how things have always been done” in order to genuinely reinvent their firm. They must not be hesitant to depend on pre-existing connections, data, experience, knowledge, and technological know-how in order to accomplish so.
There’s no knowing what our future holds – no one predicted a worldwide epidemic. But one thing is certain: those who embrace a cohesive and comprehensive approach to IT modernization will be well-positioned for whatever comes next.